Be Simple Apparel is a socially conscious clothing line founded in February 2010. Our goal is to make awesome t-shirts that you'll wear again and again. All our clothing is made of 100% organic cotton and printed with eco-friendly water-based inks. It is also made and printed in the United States. Proceeds help fund our Trash Team that cleans up communities across the Twin Cities area of Minnesota. We believe in buying less and buying better because having a few great t-shirts is better than having several lousy ones.