As a Minneapolis-based business, I must admit that Be Simple Apparel has done a mediocre job at connecting with Minneapolitans. Be Simple Apparel does sell shirts in retail stores, but it doesn’t truly connect with the community. After contemplating over how to make a better connection with Minneapolitans, I realized community service would be the best way to go. Not only would Be Simple Apparel raise awareness of its products but also of its values. As an environmentally focused company, I felt Be Simple Apparel should work to protect the environment. Like most cities and towns, trash is omnipresent on Minneapolis’ streets, so I decided to Be Simple Apparel should start a team to clean up trash throughout the city. The newly established Be Simple Apparel Trash Team will meet every couple months to clean communities. After cleaning a community, the Trash Team will have picnics with zero-waste snacks and drinks. Also, all Trash Team participators will get large discounts on Be Simple Apparel products. The Trash Team will be open to anyone, customer or not, as long as he or she contributes to the cleaning. I will announce soon the first Trash Team event, which will take place in the summer. Below are pictures of me during my test pick-up on Earth Day on the Mississippi River and around Washburn High School.